By
Markus Lukasson
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Inter IKEA Group has made a minority investment in nyris , a Germany-based innovative deep-tech start-up company, which provides visual intelligence technology.
IKEA customers can already today experience the nyris technology, in the IKEA Place app, providing intelligently responsive information back to the customer, based on its requests and commands. This is only the first in a range of upcoming solutions offering to support the customers in what to buy. For example; to make product assembling responsive and easier, and possibility to match home furnishing styles and specific products for the specific customer.
This investment will enable Inter IKEA Group and all IKEA franchisees to use visual intelligence capability to provide an up-to-date shopping experience for the IKEA customers across the world, says Per Krokstäde, Innovation & Strategic Partnership Manager at Inter IKEA Systems BV.
The intelligent technology of nyris will improve the home-furnishing shopping experience and visual discovery at IKEA. But it will also improve the internal processes and ways of working; IKEA warehouses can use the technology for more accurate and faster inventory management and the IKEA suppliers will be able to use the technology for a more efficient quality control process.
The technology will enable new solutions also for co-workers and partners, to support them in their daily work using the opportunities with the deep tech of visual intelligence throughout the integrated IKEA value chain, says Per Krokstäde.
The funding will allow nyris to reach new markets and verticals faster, increased visibility and to continue developing their highly performant visual search platform to set a new bar of customer-centric AI products.
It makes us, at nyris, very happy and proud to now be an even closer part of IKEA and its ongoing journey towards improved digital customer experiences. Our contribution and goal at nyris is to make visual search and discovery a unique and engaging experience for everyone, says Anna Lukasson, CEO and co-founder of nyris.
About IKEA
IKEA offers well-designed, functional, and affordable, high-quality home furnishing, produced with care for people and the environment. There are several companies with different owners, working under the IKEA brand, all sharing the same vision: to create a better everyday life for the many people. IKEA was founded in Sweden in 1943. In the Range & Supply business, IKEA of Sweden AB is responsible for developing, designing and producing home furnishing solutions to address the everyday needs of the many people.
For more information: media.franchisor@inter.ikea.com
About nyris GmbH
Nyris GmbH offers a unique solution for image and object recognition based on multiple artificial intelligence frameworks. This unique concept leads to very accurate results, which are shown in less than one second regarding 1D (codes), 2D (print2web) and 3D (real products). The solution is offered for retail and industry customers as software-as-a-service.
To learn more visit: www.nyris.io
